Bar None 2.0: New Look. New Taste. New Price.
Big News! It’s finally here! We’ve been quietly working behind the scenes, obsessing over every detail, and now we’re ready to share: Bar None 2.0 has officially arrived. From the inside out, we’ve made some big changes—all inspired by your feedback (both the good and the not-so-good).
What’s new? Just about everything, really: a fresh look, a revamped recipe, and a price that’s easier on your wallet. But don’t worry; we’re still all about making snacking smarter, tastier, and better for you.
WHAT SPARKED THE CHANGE?
When we first launched, we loved how much you appreciated the look of our original packaging, but we noticed it wasn’t pulling its weight in busy retail fridges.
Here’s what we learned:
Hard to spot: Our bars weren’t standing tall in fridges—literally.
Hidden headers: The carton header was getting tucked away at the back of shelves.
What’s in a bar? Flavour was the hero, but it didn’t shout what Bar None really is.
Logo love: Our logo wasn’t popping like it deserved to.
Readable claims: Key benefits were tough to catch at a glance.
Clear identity: From a distance, it wasn’t always obvious what we were selling.
Palette problems: The colours didn’t have that cohesive shelf-wow factor.
THE 2.0 GLOW-UP
We took all that feedback and got to work. Here’s what’s changed:
Bold New Packaging: Our updated carton design puts everything front and centre—what’s inside, why it’s great, and why you need it in your life.
A Logo That Shines: Now, you’ll spot us from across the aisle.
Fresh Green Palette: Clean, modern, and cohesive—this is our new signature look.
Crystal Clear Messaging: No more guessing! It’s obvious these are Cold-Pressed Bars from the moment you see them.
Simplified Benefits: A sharp new brand mantra sums up everything you love about Bar None in one quick read.
EVEN BETTER BARS
Of course, we didn’t stop at just the packaging. We’ve fine-tuned the bars themselves to make them even more crave-worthy:
Snack-Sized Option: Perfectly portioned at 45g, with a smaller price to match—just $5.
Balanced Flavour: We toned down the tartness for a smoother, more balanced bite.
WELCOME TO THE NEW BAR NONE
This isn’t just a refresh; it’s a whole new wave of snacking. We’ve always been about challenging the norm, and Bar None 2.0 is our next big step in revolutionizing how you snack.
Look for us in the fridge, and let us know what you think! Your feedback got us here, and we’re excited to keep growing with you.
Bar None: New Look. New Taste. New Price. Snacking just got better.